PRODUCT COMMERCIAL

Academic Project

Field of Study: Broadcasting – TV & Film Production

Role: Writer, Cinematographer & Editor

Tools Used: Avid Media, Pro Tools, DaVinci Resolve

Duration: 00:31 seconds

This commercial was created for the fictional canned vodka brand Social as part of an academic assignment. I was responsible for concept development, direction, and editing. The ad blends clean visuals and rhythmic pacing to emphasize the product’s sleek identity and modern appeal, using fast cuts and branded aesthetics to create a bold, attention-grabbing piece.

Academic Project

Field of Study: Broadcasting – TV & Film Production

Role: Writer, Cinematographer & Editor

Tools Used: Adobe Premiere, DaVinci Resolve, Pro Tools

Duration: 01:00 minutes

This studio-based promotional video was produced for an Academic project, focusing on brand image and client trust. I led the creative direction, script development, and post-production. The video combines clean studio visuals with confident messaging and polished editing to communicate professionalism and drive audience engagement across digital platforms.